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Identity Projection for growing digital venture : an in-depth study of a Chinese short video venture
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Liu, S., Henfridsson, O. and Nandhakumar, J. (2020) Identity Projection for growing digital venture : an in-depth study of a Chinese short video venture. In: Proceedings of the 2020 Academy of Management Annual Meeting. Published in: Academy of Management Proceedings, 220 (1). doi:10.5465/AMBPP.2020.19573abstract ISSN 0065-0668.
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Official URL: https://doi.org/10.5465/AMBPP.2020.19573abstract
Abstract
Identity, a holistic organization definition of what they do and who they are, is pivotal to help make sense and explain actions in organizational practices. In digital venture context, identity presents unique features of continuous and rapid change which deeply resonates with growth strategies of organization. However, the role of identity shift in facilitating digital venture growth remains relatively unexplored. We report on a longitudinal study of a Chinese short video venture called Douyin, and we focus on how four times of identity re-projecting are shaped to facilitate venturing growth in terms of user acquisition and user activation over two years. Drawing upon von Hippel and von Krogh’s (2015) and Gioia et al.’s (2017) conceptualization of dynamic need-solution design pairing, we develop understanding of digital venture identity as a both purposeful and emergent process that is co-shaped by reflective and evolving innovation actors over time. Dynamically re-projected identities serve as an “elastic filter” that on one hand guides to identify and select viable growth strategies related to user acquisition (value intensity increase and user channeling) and user activation (value scope expansion and user seeding) in a patterned way, and on the other hand allows for developing corresponding dynamic capabilities to cope with a fluid and open-ended digital innovation space."
Item Type: | Conference Item (Paper) | ||||||
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Divisions: | Faculty of Social Sciences > Warwick Business School Faculty of Social Sciences > Warwick Business School > Information Systems & Management |
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Journal or Publication Title: | Academy of Management Proceedings | ||||||
Publisher: | Academy of Management | ||||||
ISSN: | 0065-0668 | ||||||
Official Date: | 1 August 2020 | ||||||
Dates: |
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Volume: | 220 | ||||||
Number: | 1 | ||||||
DOI: | 10.5465/AMBPP.2020.19573abstract | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||
Conference Paper Type: | Paper | ||||||
Title of Event: | Proceedings of the 2020 Academy of Management Annual Meeting | ||||||
Type of Event: | Conference |
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