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The emergence of business model for digital innovation projects without predetermined usage and market potential
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Antonopoulou, K., Nandhakumar, Joe and Begkos, C. (2017) The emergence of business model for digital innovation projects without predetermined usage and market potential. In: 50th Annual Hawaii International Conference on System Sciences, HICSS 2017, Big Island, United States, 3-7 Jan 2017. Published in: Proceedings of the Annual Hawaii International Conference on System Sciences pp. 5153-5161. ISBN 9780998133102. ISSN 1530-1605.
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Official URL: http://hdl.handle.net/10125/41787
Abstract
In this paper we explore the emergence of business model for digital innovation projects without predetermined usage and uncertain market potential. We studied a firm, which was producing and launching digital platforms for managing organizational operations. Drawing on a case study of developing this digital platform, we identified three recurring calculative and narrative practices: ideating; concocting; aligning. We argue that through these practices various epistemic objects (which we call ‘learning catalogue’) were enacted representing the emerging consensus of the usage and market potential for the digital innovation under development, and simultaneously enabling actors to create new knowledge of what was not known. This dynamic learning catalogue represented the constantly evolving implicit business model for value generation. We offer significant contributions to business model studies in the context of digital innovation projects, and implications for the transformation of the contextual and technical uncertainty into calculable risk.
Item Type: | Conference Item (Paper) | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School Faculty of Social Sciences > Warwick Business School > Information Systems & Management |
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Journal or Publication Title: | Proceedings of the Annual Hawaii International Conference on System Sciences | ||||
ISBN: | 9780998133102 | ||||
ISSN: | 1530-1605 | ||||
Official Date: | 4 January 2017 | ||||
Dates: |
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Page Range: | pp. 5153-5161 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Open Access (Creative Commons) | ||||
Conference Paper Type: | Paper | ||||
Title of Event: | 50th Annual Hawaii International Conference on System Sciences, HICSS 2017 | ||||
Type of Event: | Conference | ||||
Location of Event: | Big Island, United States | ||||
Date(s) of Event: | 3-7 Jan 2017 |
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