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Hybrid rallies and a rally-centric campaign : the case of Kenya’s 2022 elections
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Lynch, Gabrielle (2023) Hybrid rallies and a rally-centric campaign : the case of Kenya’s 2022 elections. Commonwealth & Comparative Politics, 61 (3). pp. 334-356. doi:10.1080/14662043.2023.2232160 ISSN 1466-2043.
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Official URL: https://doi.org/10.1080/14662043.2023.2232160
Abstract
Scholars tend to present either face-to-face or mediatised audiences as the principal target for election campaign rallies. However, a close eye on the staging of, and popular engagement with, campaign rallies during Kenya's 2022 elections reveals that they constituted a hybrid form of political communication that simultaneously targeted face-to-face and mediatised audiences with tailored messages. Not only were rallies at all levels characterised by such hybridity but also at the presidential level, rallies came to dominate candidates' diaries and the traditional and social media coverage of them leading to what I coin a rally-centric campaign. This paper analyses these empirical realities and the implications for how we should study and conceptualise election rallies and campaigns. It does so by focusing on the relationship between rallies, media coverage and popular engagement with a particular focus on social media.
Item Type: | Journal Article | ||||||
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Subjects: | H Social Sciences > HM Sociology J Political Science > JQ Political institutions (Asia, Africa, Australia, Pacific Area, etc.) |
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Divisions: | Faculty of Social Sciences > Politics and International Studies | ||||||
Library of Congress Subject Headings (LCSH): | Political campaigns -- Kenya, Elections -- Kenya, Communication in politics -- Kenya, Digital media -- Political aspects -- Kenya, Mass media -- Political aspects -- Kenya, Internet in political campaigns -- Kenya | ||||||
Journal or Publication Title: | Commonwealth & Comparative Politics | ||||||
Publisher: | Routledge | ||||||
ISSN: | 1466-2043 | ||||||
Official Date: | 30 August 2023 | ||||||
Dates: |
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Volume: | 61 | ||||||
Number: | 3 | ||||||
Page Range: | pp. 334-356 | ||||||
DOI: | 10.1080/14662043.2023.2232160 | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||
Date of first compliant deposit: | 17 May 2023 | ||||||
Date of first compliant Open Access: | 27 October 2023 | ||||||
RIOXX Funder/Project Grant: |
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Conference Paper Type: | Paper | ||||||
Type of Event: | Conference | ||||||
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