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Improving recycling sorting behaviour with human eye nudges
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Lotti, Lorenzo, Barile, Lory and Manfredi, Giovanni (2023) Improving recycling sorting behaviour with human eye nudges. Scientific Reports, 13 (1). 10127. doi:10.1038/s41598-023-37019-x ISSN 2045-2322.
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Official URL: https://doi.org/10.1038/s41598-023-37019-x
Abstract
This paper tests whether visual nudges help direct attention towards existing instructions designed to increase waste sorting accuracy. The study was conducted in a quasi-experimental setting over a period of 9 weeks in two buildings of a large UK university campus. Two treatments on recycling behaviour were tested against a control group: one considered the impact of visual nudges in the form of human eyes; the other one combined human eye with pre-existing sorting instructions. Results show that for mixed recycling the combination of visual and information nudges decreased sorting errors by 7 percentage points. In contrast, visual nudges alone increased sorting errors by 4.5 percentage points. These findings indicate that, when combined, information and a visual nudge are cost-effective tools to significantly improve waste sorting behaviour. This paper adds to existing experimental evidence based on neuroscientific theories.
Item Type: | Journal Article | ||||||
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Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce T Technology > TD Environmental technology. Sanitary engineering |
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Divisions: | Faculty of Social Sciences > Economics | ||||||
SWORD Depositor: | Library Publications Router | ||||||
Library of Congress Subject Headings (LCSH): | Recycling (Waste, etc.), Recycling (Waste, etc.) -- Citizen participation, Recycling (Waste, etc.) -- Psychological aspects, Decision making -- Psychological aspects., Common good -- Psychological aspects, Economics -- Psychological aspects , Choice (Psychology) -- Economic aspects, Human behavior , Visual perception, Public interest | ||||||
Journal or Publication Title: | Scientific Reports | ||||||
Publisher: | Nature Publishing Group | ||||||
ISSN: | 2045-2322 | ||||||
Official Date: | 22 June 2023 | ||||||
Dates: |
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Volume: | 13 | ||||||
Number: | 1 | ||||||
Article Number: | 10127 | ||||||
DOI: | 10.1038/s41598-023-37019-x | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Reuse Statement (publisher, data, author rights): | . | ||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||
Date of first compliant deposit: | 11 July 2023 | ||||||
Date of first compliant Open Access: | 12 July 2023 |
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