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The returns to viral media : the case of US campaign contributions
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Boken, Johannes, Draca, Mirko, Mastrorocco , Nicola and Ornaghi, Arianna (2023) The returns to viral media : the case of US campaign contributions. Working Paper. Department of Economics: Coventry, UK. Warwick economics research papers series (WERPS) (1472). (Unpublished)
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Official URL: https://warwick.ac.uk/fac/soc/economics/research/w...
Abstract
Social media has changed the structure of mass communication. In this paper we explore its role in influencing political donations. Using a daily dataset of campaign contributions and Twitter activity for US Members of Congress 2019-2020, we find that attention on Twitter (as measured by likes) is positively correlated with the amount of daily small donations received. However, this is not true for everybody: the impact on campaign donations is highly skewed, indicating very concentrated returns to attention that are in line with a ‘winner-takes-all’ market. Our results are confirmed in a geography-based causal design linking member’s donations across states.
Item Type: | Working or Discussion Paper (Working Paper) | ||||||
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Subjects: | H Social Sciences > HM Sociology J Political Science > JK Political institutions (United States) |
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Divisions: | Faculty of Social Sciences > Economics | ||||||
Library of Congress Subject Headings (LCSH): | United States -- Politics and government -- 2009-, Social media -- Political aspects -- United States, Campaign funds, Twitter (Firm) -- Political aspects, Telecommunication | ||||||
Series Name: | Warwick economics research papers series (WERPS) | ||||||
Publisher: | Coventry, UK | ||||||
Place of Publication: | Department of Economics | ||||||
ISSN: | 0083-7350 | ||||||
Official Date: | September 2023 | ||||||
Dates: |
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Number: | 1472 | ||||||
Institution: | University of Warwick | ||||||
Status: | Not Peer Reviewed | ||||||
Publication Status: | Unpublished | ||||||
Access rights to Published version: | Free Access (unspecified licence, 'bronze OA') | ||||||
Description: | This paper also appears as CAGE Discussion paper 681 |
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Open Access Version: |
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