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REALITY OR MYTH - DO MARKET SEGMENTS EXIST
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UNSPECIFIED (1991) REALITY OR MYTH - DO MARKET SEGMENTS EXIST. In: 5th Bi-Annual International Conference of the Academy-of-Marketing-Science, COPENHAGEN, DENMARK, AUG 11-14, 1991. Published in: PROCEEDINGS OF THE FIFTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE, 5 pp. 184-190. ISBN 0-939783-08-8. ISSN 0889-3071.
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Item Type: | Conference Item (UNSPECIFIED) | ||||
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Subjects: | H Social Sciences > HF Commerce | ||||
Series Name: | WORLD MARKETING CONGRESS | ||||
Journal or Publication Title: | PROCEEDINGS OF THE FIFTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE | ||||
Publisher: | ACAD MARKETING SCIENCE | ||||
ISBN: | 0-939783-08-8 | ||||
ISSN: | 0889-3071 | ||||
Editor: | Frankenberger, KD and Larsen, HH and Hansen, F and Friestad, M and Albaum, GS | ||||
Official Date: | 1991 | ||||
Dates: |
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Volume: | 5 | ||||
Number of Pages: | 7 | ||||
Page Range: | pp. 184-190 | ||||
Publication Status: | Published | ||||
Title of Event: | 5th Bi-Annual International Conference of the Academy-of-Marketing-Science | ||||
Location of Event: | COPENHAGEN, DENMARK | ||||
Date(s) of Event: | AUG 11-14, 1991 |
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