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ASSESSING ADVANTAGE - A FRAMEWORK FOR DIAGNOSING COMPETITIVE SUPERIORITY
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UNSPECIFIED (1988) ASSESSING ADVANTAGE - A FRAMEWORK FOR DIAGNOSING COMPETITIVE SUPERIORITY. JOURNAL OF MARKETING, 52 (2). pp. 1-20. ISSN 0022-2429.
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Item Type: | Journal Article | ||||
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Subjects: | H Social Sciences > HF Commerce | ||||
Journal or Publication Title: | JOURNAL OF MARKETING | ||||
Publisher: | AMER MARKETING ASSOC | ||||
ISSN: | 0022-2429 | ||||
Official Date: | April 1988 | ||||
Dates: |
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Volume: | 52 | ||||
Number: | 2 | ||||
Number of Pages: | 20 | ||||
Page Range: | pp. 1-20 | ||||
Publication Status: | Published |
Data sourced from Thomson Reuters' Web of Knowledge
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