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From screen to shelf : perspectives on independent distribution
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Henderson, Stuart (2009) From screen to shelf : perspectives on independent distribution. Journal of British Cinema and Television, Vol.6 (No.3). pp. 468-480. doi:10.3366/E1743452109001149 ISSN 1743-4521.
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Official URL: http://dx.doi.org/10.3366/E1743452109001149
Abstract
Of the three broadly defined sectors which make up the British film
industry, the academy has tended to focus its attention on production
and exhibition, giving comparatively short shrift to matters of
distribution. Certainly, the current role of the independent distributor
in the UK is, to say the least, under-examined. Academic interest in
the work of the distributor tends to stop at their marketing campaigns
and, as an extension, their attempts to connect with and sell a film to
the public. The relationship between the distributor and the exhibitor,
and the process of negotiation which takes place between them, have
been largely ignored.
Since around 1999, with the burgeoning of the DVD market,
UK distributors have gradually expanded their home entertainment
divisions, becoming as invested in the retail sector as is the music
industry and devoting as much energy (if not as much money) to
a film’s release on DVD as to its theatrical launch. Again, academic
material on the video and DVD industries is scant, with those studies
which do exist, such as Paul McDonald’s Video and DVD Industries
(2007), focusing primarily on the US and the major studios.
Item Type: | Journal Article | ||||
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Subjects: | P Language and Literature > PN Literature (General) > PN1993 Motion Pictures | ||||
Divisions: | Faculty of Arts > Film and Television Studies | ||||
Library of Congress Subject Headings (LCSH): | Motion pictures -- Distribution, Video recordings industry -- Great Britain, Motion picture industry -- Great Britain | ||||
Journal or Publication Title: | Journal of British Cinema and Television | ||||
Publisher: | Edinburgh University Press | ||||
ISSN: | 1743-4521 | ||||
Official Date: | December 2009 | ||||
Dates: |
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Volume: | Vol.6 | ||||
Number: | No.3 | ||||
Page Range: | pp. 468-480 | ||||
DOI: | 10.3366/E1743452109001149 | ||||
Status: | Peer Reviewed | ||||
Access rights to Published version: | Open Access (Creative Commons) |
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