The Library
Timing of sports competitive events
Tools
Dacko, Scott G. and Gad, M. (2011) Timing of sports competitive events. In: Dodds, M. and Swayne, L.E., (eds.) Encyclopedia of Sports Management and Marketing. USA: Sage Publications Ltd.. ISBN 978-14-129-7382-3
Research output not available from this repository.
Request-a-Copy directly from author or use local Library Get it For Me service.
Official URL: http://www.sagepub.com/books/Book230738#tabview=ti...
Abstract
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Item Type: | Book Item | ||||
---|---|---|---|---|---|
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
||||
Publisher: | Sage Publications Ltd. | ||||
Place of Publication: | USA | ||||
ISBN: | 978-14-129-7382-3 | ||||
Book Title: | Encyclopedia of Sports Management and Marketing | ||||
Editor: | Dodds, M. and Swayne, L.E. | ||||
Official Date: | 2011 | ||||
Dates: |
|
||||
Volume: | Vol.1 | ||||
Status: | Not Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
Request changes or add full text files to a record
Repository staff actions (login required)
View Item |