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Harris, Lloyd C. (2007) Implementing strategic change. In: Baker, M.J. and Hart, S.J., (eds.) The Marketing Book. Oxford ; Boston: Butterworth-Heinemann, pp. 428-448.
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| Item Type: | Book Item | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Publisher: | Butterworth-Heinemann | ||||
| Place of Publication: | Oxford ; Boston | ||||
| Book Title: | The Marketing Book | ||||
| Editor: | Baker, M.J. and Hart, S.J. | ||||
| Official Date: | 2007 | ||||
| Dates: |
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| Volume: | 6th Edition | ||||
| Number: | Chapter 22 | ||||
| Number of Pages: | 21 | ||||
| Page Range: | pp. 428-448 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
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