Budden, Yvonne C., Atkins, Suzanne, Barwick, Marie S. and Hewitt, Helen (2012) Repositories at Warwick : a brand new start. In: 7th International Conference on Open Repositories, Edinburgh, Scotland, 9th-13th July 2012

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Abstract

This poster considers the results of a project undertaken by the E-Repositories Team at the University of Warwick; using a strategic marketing toolkit to brand and promote our institutional repository services. The toolkit allowed the team to analyse our services and target audience in a new light and using this knowledge develop messages for our target groups. These were distilled into our strapline, ‘highlight your research’, which was used at the centre of our campaign. Around this we developed a suite of marketing materials to be used in various ways to promote our repository; the branding has also been used on our EPrints installation and will be used on our revamped advice website. In the ten months (April 2011-Jan 2012) following the launch of the new brand we saw a 49.9% increase in the number of items made available in WRAP based on the deposits from the same period the previous year. The project has reinvigorated our advocacy and given us a set of documents we can now use in other projects. In addition it was a valuable team building exercise, using a wider range of skills than day-to-day tasks. There are definite benefits to undertaking this process regardless of the marketing budget!

Item Type:	Conference Item (Poster)
Subjects:	Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
Divisions:	Administration > Information and Digital Group > Library
Library of Congress Subject Headings (LCSH):	Institutional repositories -- Great Britain, Branding (Marketing), Institutional repositories -- Marketing, Open access publishing -- Great Britain
Official Date:	10 July 2012
Dates:	Date Event 10 July 2012 ["eprint_fieldopt_dates_date_type_available" not defined]
Status:	Not Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Open Access (Creative Commons)
Date of first compliant deposit:	1 August 2016
Date of first compliant Open Access:	1 August 2016
Conference Paper Type:	Poster
Title of Event:	7th International Conference on Open Repositories
Type of Event:	Conference
Location of Event:	Edinburgh, Scotland
Date(s) of Event:	9th-13th July 2012

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