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Resource-based strategies and problem structuring : using resource maps to manage resource systems
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Kunc, Martin and Morecroft, John D. W. (2009) Resource-based strategies and problem structuring : using resource maps to manage resource systems. Journal of the Operational Research Society, Vol.60 (No.2). pp. 191-199. doi:10.1057/palgrave.jors.2602551 ISSN 0160-5682.
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Abstract
Design/methodology/approach - Draws on the literature in discussing the difficulties of strategic decision making regarding resources through uncertainty, differences in stakeholder perspectives, interest conflicts and differences between main actors' mental models. Introduces resource mapping as a problem structuring method to overcome this. Illustrates the concept by an exercise concerning two UK commercial radio broadcasting industry firms (Scottish Radio Holdings; GWR plc). Analyses CEO comments 1998-2000, and employs MBA students to compare their own analyses against.
Findings - Differentiates concepts difficult to represent as asset stocks, and determines resources/factors giving competitive advantage. Maps these using system dynamics flow symbols with added causal relationships determined from CEO statement analyses. Explicates how the displayed resource map for each firm, and tabled concepts (with agreement factor by MBA students and importance rating) visualizes the firms' intended strategies. Finds student/author agreement levels are generally ~60%.
Research limitations/implications - None stated.
Practical implications - States the technique resolves problem structuring and decision making through its participatory nature.
Originality/value - Illustrates use of resource maps to determine what are believed to be a firm's most important asset stocks for driving forward business performance, by discussing maps of the system of resources (asset stocks) for two UK commercial radio firms.
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Operational Research & Management Sciences Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Journal of the Operational Research Society | ||||
Publisher: | Palgrave Macmillan Ltd. | ||||
ISSN: | 0160-5682 | ||||
Official Date: | February 2009 | ||||
Dates: |
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Volume: | Vol.60 | ||||
Number: | No.2 | ||||
Number of Pages: | 9 | ||||
Page Range: | pp. 191-199 | ||||
DOI: | 10.1057/palgrave.jors.2602551 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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