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Domain effects and financial risk attitudes

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Vlaev, Ivo, Kusev, Petko, Stewart, Neil, Aldrovandi, Silvio and Chater, Nick (2010) Domain effects and financial risk attitudes. Risk Analysis, Vol.30 (No.9). pp. 1374-1386. doi:10.1111/j.1539-6924.2010.01433.x ISSN 0272-4332.

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Official URL: http://dx.doi.org/10.1111/j.1539-6924.2010.01433.x

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Abstract

We investigated whether financial risk preferences are dependent on the financial domain (i.e., the context) in which the risky choice options are presented. Previous studies have demonstrated that risk attitudes change when gambles are framed as gains, losses, or as insurance. Our study explores this directly by offering choices between identical gambles, framed in terms of seven financial domains. Three factors were extracted, explaining 68.6% of the variance: Factor 1 (Positive)-opportunity to win, pension provision, and job salary change; Factor 2 (Positive-Complex)-investments and mortgage buying; Factor 3 (Negative)-possibility of loss and insurance. Inspection of the solution revealed context effects on risk perceptions across the seven scenarios. We also found that the commonly accepted assumption that women are more risk averse cannot be confirmed with the context structure suggested in this research; however, it is acknowledged that in the students' population the variance across genders might be considerably less. These results suggest that our financial risk attitude measures may be tapping into a stable aspect of "context dependence" of relevance to real-world decision making.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HM Sociology
Divisions: Faculty of Social Sciences > Warwick Business School > Behavioural Science
Faculty of Science, Engineering and Medicine > Science > Psychology
Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Financial risk, Risk perception, Risk assessment
Journal or Publication Title: Risk Analysis
Publisher: Wiley-Blackwell Publishing Ltd.
ISSN: 0272-4332
Official Date: September 2010
Dates:
DateEvent
September 2010Published
Volume: Vol.30
Number: No.9
Number of Pages: 13
Page Range: pp. 1374-1386
DOI: 10.1111/j.1539-6924.2010.01433.x
Status: Peer Reviewed
Publication Status: Published
Funder: Economic and Social Research Council (Great Britain) (ESRC), British Academy (BA), Nuffield Foundation
Grant number: R000239351 (ESRC), SGS/36177 (NF), SG091144 (BA)

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