Wan, Fang, Ansons, Tamara, Chattopadhyay, Amitava and Leboe, Jason P. (2013) Defensive reactions to slim female images in advertising : The moderating role of mode of exposure. Organizational Behavior and Human Decision Processes, Vol.120 (No.1). pp. 37-46. doi:10.1016/j.obhdp.2012.07.008 ISSN 0749-5978.

Research output not available from this repository.

Request-a-Copy directly from author or use local Library Get it For Me service.

Request Changes to record.

Abstract

Across three studies, we examined the impact of exposure to idealized female images, blatantly vs. subtly, on females’ self-evaluations, as well as attitude towards brands endorsed by the models with these idealized body images, in marketing communications. We theorized and showed that blatant exposure can elicit defensive coping, leading to a more positive self-evaluation and a lower brand attitude toward a brand endorsed by a model with an idealized body image. When exposure is subtle, however, idealized body images lead to lowered self-evaluations and increased evaluations of endorsed brands.

Item Type:	Journal Article
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Organizational Behavior and Human Decision Processes
Publisher:	Academic Press
ISSN:	0749-5978
Official Date:	2013
Dates:	Date Event 2013 Published
Volume:	Vol.120
Number:	No.1
Page Range:	pp. 37-46
DOI:	10.1016/j.obhdp.2012.07.008
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

Request changes or add full text files to a record

Repository staff actions (login required)

View Item