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Quantifying the advantage of looking forward
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Preis, Tobias, Moat, Helen Susannah, Stanley, H. Eugene and Bishop, Steven R. (2012) Quantifying the advantage of looking forward. Scientific Reports, Vol.2 . Article no. 350. doi:10.1038/srep00350 ISSN 2045-2322.
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Official URL: http://dx.doi.org/10.1038/srep00350
Abstract
Recent years have witnessed a revolution in the social sciences. Mammoth amounts of data are now being generated through society's extensive interactions with technological systems, automatically documenting collective human behaviour in a previously unimaginable fashion1, 2, 3. Analysis of such “big data” opens up new opportunities for a more precise and extensive quantification of real world social phenomena that was difficult to attain using complicated and expensive surveys and laboratory experiments alone.
A particularly fruitful area of research has focused on the analysis of Internet user search queries, as logged by search engines such as Google. Strong links have been found between changes in the information users are seeking online and events in the real world, ranging from reports of flu infections across the USA4 to the trading volume in the US stock markets5.
Interdependencies among social entities distributed worldwide are growing, a development with repercussions for the way our world works6. However, research based on search engine queries has to date offered insight into behaviour only within distinct linguistic silos, due to its reliance on keyword analysis, and the thousands of different languages spoken in our linguistically varied world.
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Behavioural Science Faculty of Social Sciences > Warwick Business School > Finance Group Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Scientific Reports | ||||
Publisher: | Nature Publishing Group | ||||
ISSN: | 2045-2322 | ||||
Official Date: | 2012 | ||||
Dates: |
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Volume: | Vol.2 | ||||
Page Range: | Article no. 350 | ||||
DOI: | 10.1038/srep00350 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published |
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