The Library
Customer perception of switch-feel in luxury sports utility vehicles
Tools
Tools
Tools
Wellings, Tom, Williams, M. A. (Mark A.) and Pitts, Matthew J. (2008) Customer perception of switch-feel in luxury sports utility vehicles. Food Quality and Preference, Vol.19 (No.8). pp. 737-746. doi:10.1016/j.foodqual.2008.03.004
![[img]](http://wrap.warwick.ac.uk/style/images/fileicons/application_pdf.png)
|
PDF
WRAP_Wellings_Customer_Perception.pdf - Requires a PDF viewer. Download (1115Kb) |
Official URL: http://dx.doi.org/10.1016/j.foodqual.2008.03.004
Abstract
Successful new product introduction requires that product characteristics relate to the customer on functional, emotional, aesthetic and cultural levels. As a part of research into automotive human machine interfaces (HMI), this paper describes holistic customer research carried out to investigate how the haptics of switches in luxury sports utility vehicles (SUVs) are perceived by customers. The application of these techniques, including an initial proposal for objective specifications, is addressed within the broader new product introduction context, and benefits described.
One-hundred and one customers of SUVs assessed the feel of automotive push switches, completing the tasks both in, and out of vehicles to investigate the effect of context. Using the semantic differential technique, hedonic testing, and content analysis of customers’ verbatim comments, a holistic picture has been built up of what influences the haptic experience. It was found that customers were able to partially discriminate differences in switch-feel, alongside considerations of visual appearance, image, and usability. Three factors named ‘Affective’, ‘Robustness and Precision’, and ‘Silkiness’ explained 61% of the variance in a principle components analysis. Correlations of the factors with acceptance scores were 0.505, 0.371, and 0.168, respectively.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HM Sociology T Technology > TA Engineering (General). Civil engineering (General) T Technology > TJ Mechanical engineering and machinery |
||||
| Divisions: | Faculty of Science > WMG (Formerly the Warwick Manufacturing Group) | ||||
| Library of Congress Subject Headings (LCSH): | Automobiles -- Design and construction, Touch, Electric switchgear, Consumers -- Research, User-centered system design | ||||
| Journal or Publication Title: | Food Quality and Preference | ||||
| Publisher: | Elsevier | ||||
| ISSN: | 0950-3293 | ||||
| Official Date: | 27 December 2008 | ||||
| Dates: |
|
||||
| Volume: | Vol.19 | ||||
| Number: | No.8 | ||||
| Number of Pages: | 10 | ||||
| Page Range: | pp. 737-746 | ||||
| DOI: | 10.1016/j.foodqual.2008.03.004 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| Funder: | Engineering and Physical Sciences Research Council (EPSRC) | ||||
| Version or Related Resource: | Previously presented as: Wellings, Tom, Williams, Mark A. and Pitts, Matthew (2007) The customer, automotive switch-feel, and the New Product Introduction process. In: 7th Pangborn Sensory Science Symposium, August 12–16, 2007, Minneapolis, MN, USA. | ||||
| Related URLs: |
Data sourced from Thomson Reuters' Web of Knowledge
Request changes or add full text files to a record
Repository staff actions (login required)
 |
View Item |
Downloads
Downloads per month over past year
