The Library
Service strategy transition : product and service offerings in medical devices
Tools
Velikanov, Ivan, Macintyre, Mairi and Angelis, Jannis (2013) Service strategy transition : product and service offerings in medical devices. Working Paper. Coventry: Warwick Manufacturing Group. WMG Service Systems Research Group Working Paper Series (Number 04/13).
|
PDF
WRAP_Velikanov_1073733-wmg-011013-wp-14_service_strategy_transition.pdf - Other - Requires a PDF viewer. Download (312Kb) | Preview |
Official URL: http://www2.warwick.ac.uk/fac/sci/wmg/research/bus...
Abstract
This study explores how, by undertaking customer-oriented service analysis, a company follows a non-linear approach to product-service provision which is contrary to the approach advocated in the servitisation literature. The case study verifies applicability of existing service models using the example of a global manufacturer of medical products. Open-ended interviews serve as the main source of data to reveal the change opportunities for product-service provision. Study findings suggest that customer orientation is the key element causing the change in pattern; while the analysis of consumer operations provides understanding of the planned change initiatives.
Item Type: | Working or Discussion Paper (Working Paper) | ||||
---|---|---|---|---|---|
Subjects: | H Social Sciences > HF Commerce R Medicine > R Medicine (General) |
||||
Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Library of Congress Subject Headings (LCSH): | Medical instruments and apparatus -- Great Britain, Medical supplies -- Great Britain, Consumers -- Attitudes, Market surveys -- Great Britain | ||||
Series Name: | WMG Service Systems Research Group Working Paper Series | ||||
Journal or Publication Title: | WMG Service Systems Research Group Working Paper Series | ||||
Publisher: | Warwick Manufacturing Group | ||||
Place of Publication: | Coventry | ||||
ISSN: | 2049-4297 | ||||
Official Date: | 2013 | ||||
Dates: |
|
||||
Number: | Number 04/13 | ||||
Status: | Not Peer Reviewed | ||||
Access rights to Published version: | Open Access (Creative Commons) | ||||
Related URLs: |
Request changes or add full text files to a record
Repository staff actions (login required)
View Item |
Downloads
Downloads per month over past year