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Recruitment communication media : impact on prehire outcomes
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Allen, David G., Scotter, James and Otondo, Robert F. (2004) Recruitment communication media : impact on prehire outcomes. Personnel Psychology, Volume 57 (Number 1). pp. 143-171. doi:10.1111/j.1744-6570.2004.tb02487.x ISSN 0031-5826 .
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Official URL: http://dx.doi.org/10.1111/j.1744-6570.2004.tb02487...
Abstract
An unanswered question in recruitment research is whether and how the media used to communicate recruitment messages influence important outcomes. Drawing from research and theory on persuasive communication and media richness and features, we propose and test a model of the effects of media and media features (amount of information, opportunities for 2-way communication, personal focus, social presence, symbolism) on communication outcomes (credibility and satisfaction), attitudes, intentions, and behavior associated with joining the organization. Results of an experiment with 989 undergraduate students show that a constant recruitment message delivered via different media (face-to-face, video, audio, text) influenced perceptions of featares, and perceptions of features were related to important pre-hire outcomes.
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
Journal or Publication Title: | Personnel Psychology | ||||
Publisher: | Wiley-Blackwell Publishing, Inc. | ||||
ISSN: | 0031-5826 | ||||
Official Date: | 2004 | ||||
Dates: |
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Volume: | Volume 57 | ||||
Number: | Number 1 | ||||
Page Range: | pp. 143-171 | ||||
DOI: | 10.1111/j.1744-6570.2004.tb02487.x | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access | ||||
Version or Related Resource: | Also presented and published in Academy of Management Proceedings August 2002 (Meeting Abstract Supplement) D1-D6. doi:10.5465/APBPP.2002.7516680 |
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