The Library
Impact of computer-mediated communication media characteristics on information acquisition, attitude favorability, and intentions toward joining the Navy
Tools
Otondo, Robert F, Allen, David G., Van Scotter, James R. and Pitts, Mitzi G. (2002) Impact of computer-mediated communication media characteristics on information acquisition, attitude favorability, and intentions toward joining the Navy. Memphis: Office of Naval Research.
Research output not available from this repository.
Request-a-Copy directly from author or use local Library Get it For Me service.
Official URL: http://oai.dtic.mil/oai/oai?verb=getRecord&metadat...
Abstract
Web site design involves anticipating and understanding receivers' reactions to various web site attributes and using this information to make web Sites more useful and satisfying for them. The study assessed objective and subjective characteristics via surveys of information technology experts and non-experts. Results from the study demonstrated associations between web Site attributes and user reactions in at least two ways. First, results demonstrate the importance of message content and form in explaining variance in perceived usefulness and perceived ease-of-use constructs. Second, the results indicate that experts and non-experts differ in their perceptions, overall evaluations, and satisfaction with web sites.
Item Type: | Report | ||||
---|---|---|---|---|---|
Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
Publisher: | Office of Naval Research | ||||
Place of Publication: | Memphis | ||||
Official Date: | 31 December 2002 | ||||
Dates: |
|
||||
Number of Pages: | 5 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published |
Request changes or add full text files to a record
Repository staff actions (login required)
View Item |