The Library
Competitive dynamics in pharmaceutical markets : a case study in the chronic cardiac disease market
Tools
Tools
Tools
Kunc, Martin and Kazakov, R. (2013) Competitive dynamics in pharmaceutical markets : a case study in the chronic cardiac disease market. Journal of the Operational Research Society, Volume 64 (Number 12). pp. 1790-1799. doi:10.1057/jors.2012.150 ISSN 0160-5682.
Research output not available from this repository.
Request-a-Copy directly from author or use local Library Get it For Me service.
Official URL: http://dx.doi.org/10.1057/jors.2012.150
Abstract
A modelling project involved system dynamics simulation of chronic cardiac disease in Bulgaria, examining the dynamic behaviour of a cardiac drug molecule in the market. The system dynamics model was calibrated using market data sourced from the Bulgarian National Health Care Fund, the Bulgarian Generic Pharmaceutical Association and a market research firm. The main results of the study showed that the timing of access to market was a critical driver in reducing prices and providing wider, as well as more affordable, access for patients to medicinal therapy. Our findings indicate that healthcare authorities may obtain savings while, at the same time, they may provide conditions for more patients to be treated depending on the timing of access to market of new generic drugs.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor R Medicine > RA Public aspects of medicine |
||||
| Divisions: | Faculty of Social Sciences > Warwick Business School > Operational Research & Management Sciences Faculty of Social Sciences > Warwick Business School |
||||
| Library of Congress Subject Headings (LCSH): | Pharmaceutical policy -- Bulgaria, Pharmaceutical industry, Heart -- Diseases -- Treatment -- Bulgaria, Competition, Strategic planning, Operations research, System analysis | ||||
| Journal or Publication Title: | Journal of the Operational Research Society | ||||
| Publisher: | Palgrave Macmillan Ltd. | ||||
| ISSN: | 0160-5682 | ||||
| Official Date: | 2013 | ||||
| Dates: |
|
||||
| Volume: | Volume 64 | ||||
| Number: | Number 12 | ||||
| Page Range: | pp. 1790-1799 | ||||
| DOI: | 10.1057/jors.2012.150 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
Request changes or add full text files to a record
Repository staff actions (login required)
 |
View Item |
