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Context and customer behaviour in recommendation
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Lombardi, S. (Sabrina), Anand, Sarabjot Singh and Gorgoglione, M. (2009) Context and customer behaviour in recommendation. In: Workshop on Context-Aware Recommender Systems (CARS-2009), New York, NY, USA, 25 Oct 2009 (Unpublished)
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Abstract
The last few years have seen an increased interest in incorporating context within recommender systems. However, little empirical evidence has emerged to support the premise that context can actually improve recommendation accuracy. Indeed little agreement exists as to what represents the context of a user or indeed how such context should be used within a recommendation strategy. In this paper we study the effect of incorporating contextual variables, both observable and derived from past user behavior, on the accuracy of a content based recommender system. The system was evaluated using data from an Italian online retailer. Results suggest a significant improvement in performance when using contextual variables.
| Item Type: | Conference Item (Paper) | ||||
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| Subjects: | Q Science > QA Mathematics > QA76 Electronic computers. Computer science. Computer software | ||||
| Divisions: | Faculty of Science, Engineering and Medicine > Science > Computer Science | ||||
| Library of Congress Subject Headings (LCSH): | Recommender systems (Information filtering), Context-aware computing | ||||
| Official Date: | October 2009 | ||||
| Dates: |
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| Status: | Peer Reviewed | ||||
| Publication Status: | Unpublished | ||||
| Access rights to Published version: | Open Access (Creative Commons) | ||||
| Date of first compliant deposit: | 28 July 2016 | ||||
| Date of first compliant Open Access: | 28 July 2016 | ||||
| Conference Paper Type: | Paper | ||||
| Title of Event: | Workshop on Context-Aware Recommender Systems (CARS-2009) | ||||
| Type of Event: | Workshop | ||||
| Location of Event: | New York, NY, USA | ||||
| Date(s) of Event: | 25 Oct 2009 | ||||
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