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In the attraction, compromise, and similarity effects, alternatives are repeatedly compared in pairs on single dimensions
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Noguchi, Takao and Stewart, Neil (2014) In the attraction, compromise, and similarity effects, alternatives are repeatedly compared in pairs on single dimensions. Cognition, Volume 132 (Number 1). pp. 44-56. doi:10.1016/j.cognition.2014.03.006 ISSN 0010-0277.
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Official URL: http://dx.doi.org/10.1016/j.cognition.2014.03.006
Abstract
In multi-alternative choice, the attraction, compromise, and similarity effects demonstrate that the value of an alternative is not independent of the other alternatives in the choice-set. Rather, these effects suggest that a choice is reached through the comparison of alternatives. We investigated exactly how alternatives are compared against each other using eye-movement data. The results indicate that a series of comparisons is made in each choice, with a pair of alternatives compared on a single attribute dimension in each comparison. We conclude that psychological models of choice should be based on these single-attribute pairwise comparisons.
Item Type: | Journal Article | ||||||||
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Subjects: | B Philosophy. Psychology. Religion > BF Psychology | ||||||||
Divisions: | Faculty of Science, Engineering and Medicine > Science > Psychology | ||||||||
Library of Congress Subject Headings (LCSH): | Decision making -- Psychological aspects | ||||||||
Journal or Publication Title: | Cognition | ||||||||
Publisher: | Elsevier | ||||||||
ISSN: | 0010-0277 | ||||||||
Official Date: | July 2014 | ||||||||
Dates: |
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Volume: | Volume 132 | ||||||||
Number: | Number 1 | ||||||||
Page Range: | pp. 44-56 | ||||||||
DOI: | 10.1016/j.cognition.2014.03.006 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||
Date of first compliant deposit: | 27 December 2015 | ||||||||
Date of first compliant Open Access: | 27 December 2015 | ||||||||
Funder: | Economic and Social Research Council (Great Britain) (ESRC), Leverhulme Trust (LT) | ||||||||
Grant number: | ES/K002201/1 (ESRC), ES/K004948/1 (ESRC), RP2012-V-022 (LT) |
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