Bhatia, Sudeep (2014) Confirmatory search and asymmetric dominance. Journal of Behavioral Decision Making, Volume 27 (Number 5). pp. 468-476. doi:10.1002/bdm.1824 ISSN 0894-3257.

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Abstract

Decision makers use confirmatory search strategies in judgment tasks. As a result of this, their attention towards task-relevant cues is biased in favor of cues supporting available responses. Changing these responses can alter the cues used in the judgment task and, subsequently, alter beliefs. We use this mechanism to predict and explain the emergence of the asymmetric dominance effect in judgment. In four sets of experiments, we document systematic changes in belief, as dominated options are added to the response set. These effects emerge for a number of naturalistic judgment tasks and are mediated by the increased accessibility of decoy-supporting cues. Finally, these effects can be eliminated when the decision maker's attention is drawn towards the cues supporting the non-dominant response.

Item Type:	Journal Article
Divisions:	Faculty of Social Sciences > Warwick Business School > Behavioural Science Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Journal of Behavioral Decision Making
Publisher:	John Wiley & Sons Ltd.
ISSN:	0894-3257
Official Date:	December 2014
Dates:	Date Event December 2014 Published 9 June 2014 Available 29 April 2014 Accepted 18 April 2013 Submitted
Volume:	Volume 27
Number:	Number 5
Page Range:	pp. 468-476
DOI:	10.1002/bdm.1824
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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