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Contributions to a critically-informed, embodied interpretative consumer research
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Patterson, Maurice (Maurice A.) (2014) Contributions to a critically-informed, embodied interpretative consumer research. PhD thesis, University of Warwick.
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Official URL: http://webcat.warwick.ac.uk/record=b2750730~S1
Abstract
This document effectively works as a montage inasmuch as it is a collection of various thoughts, ideas and arguments brought together to create a composite whole. According to Denzin and Lincoln (2000: 6) these various elements “shape and define one another, and an emotional, gestalt effect is produced”. In what follows, the contributions from a series of published papers intermingle despite their different motivations, contexts, and outputs: “points of view and style collide, switch back and forth, co-mingle”, (Denzin 2001: 29). Montage also incorporates polyphony, as different voices vie for attention. To this end, I have incorporated elements from these papers, personal reflections on them, assessments of the work by those using them for their own purposes, and, ultimately, I attempt to situate the whole within the context of current literature. Montage presumes active readers, encouraging them to draw a series of interpretations that build one upon the other (Levitt-Jones and Lathlean 2007). Such interpretations emerge largely from “associations among the contrasting images that blend into one another” (Denzin and Lincoln 2000: 6), and, as such, your role in this endeavour is not without import. Naturally, I will be attempting to structure those interpretations through my craft such that we all arrive at a shared understanding of my contribution. Finally, montage blurs the line between cause and effect (Denzin 2001), as any sense of linear temporality fades into the background.
Item Type: | Thesis (PhD) | ||||
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Subjects: | H Social Sciences > HF Commerce | ||||
Library of Congress Subject Headings (LCSH): | Consumers -- Research | ||||
Official Date: | February 2014 | ||||
Dates: |
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Institution: | University of Warwick | ||||
Theses Department: | Warwick Business School | ||||
Thesis Type: | PhD | ||||
Publication Status: | Unpublished | ||||
Description: | Ph.D. by submission of published work |
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Extent: | 185 leaves | ||||
Language: | eng |
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