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Market moralities in the field of commercial sex

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Pettinger, Lynne (2012) Market moralities in the field of commercial sex. Journal of Cultural Economy, Volume 6 (Number 2). pp. 184-199. doi:10.1080/17530350.2012.740418 ISSN 1753-0350.

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Official URL: http://dx.doi.org/10.1080/17530350.2012.740418

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Abstract

The website ‘Punternet’ contains customer service reviews (‘field reports’) of commercial sex encounters in the UK's indoor sex market. Treating Punternet as a calculative device shows how ordinary understandings of morality underpin consumer markets, as field reports qualify commercial sex to produce understandings of ‘good value’. The varied, messy and sometimes contradictory understandings of value, values, worth and goodness that are present in the calculative device of Punternet reveal the complex ways in which market actions are made moral by consumers. ‘Value’ in the market for sex is a moral judgement made by male authors whose understandings of themselves as deserving customers derives from the stories they tell of good and bad service providers. Although the moral status of prostitution is contested by many, Punternet reports lay claim to it being a legitimate consumer activity, with customers themselves vulnerable to being denied ‘value for money’. The good worker is seen as providing value for money by being professional, committed to pleasing the customer and appearing to enjoy her job.

Item Type: Journal Article
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social Sciences > Sociology
Library of Congress Subject Headings (LCSH): Sex-oriented businesses, Prostitution, Consumer satisfaction
Journal or Publication Title: Journal of Cultural Economy
Publisher: Routledge
ISSN: 1753-0350
Official Date: 15 November 2012
Dates:
DateEvent
15 November 2012Published
25 September 2012Accepted
31 May 2012Submitted
Volume: Volume 6
Number: Number 2
Number of Pages: 16
Page Range: pp. 184-199
DOI: 10.1080/17530350.2012.740418
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 29 December 2015
Date of first compliant Open Access: 29 December 2015

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