The Library
Thinking about applications : effects on mental models and creative problem-solving
Tools
Tools
Tools
Barrett, Jamie D., Peterson, David R., Hester, Kimberly S., Robledo, Issac C., Day, Eric A., Hougen, Dean P. and Mumford, Michael D. (2013) Thinking about applications : effects on mental models and creative problem-solving. Creativity Research Journal, Volume 25 (Number 2). pp. 199-212. doi:10.1080/10400419.2013.783758 ISSN 1040-0419.
Research output not available from this repository.
Request-a-Copy directly from author or use local Library Get it For Me service.
Official URL: http://dx.doi.org/10.1080/10400419.2013.783758
Abstract
Many techniques have been used to train creative problem-solving skills. Although the available techniques have often proven to be effective, creative training often discounts the value of thinking about applications. In this study, 248 undergraduates were asked to develop advertising campaigns for a new high-energy soft drink. Solutions to this problem were evaluated for quality, originality, and elegance. Prior to preparing these advertising campaigns, participants were provided with training in strategies for thinking about the potential applications of creative problem-solutions. It was found that training people to think about the uses of ideas and preparation for idea implementation contributed to the acquisition of stronger mental models and production of advertising campaigns evidencing greater quality, originality, and elegance. The implications of these findings for creative though and creative education are discussed.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HD Industries. Land use. Labor |
||||
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Library of Congress Subject Headings (LCSH): | Problem solving, Brainstorming , Creative thinking | ||||
| Journal or Publication Title: | Creativity Research Journal | ||||
| Publisher: | Routledge | ||||
| ISSN: | 1040-0419 | ||||
| Official Date: | 17 May 2013 | ||||
| Dates: |
|
||||
| Volume: | Volume 25 | ||||
| Number: | Number 2 | ||||
| Page Range: | pp. 199-212 | ||||
| DOI: | 10.1080/10400419.2013.783758 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| Funder: | National Science Foundation (U.S.) (NSF) | ||||
| Grant number: | IISβ0852589 |
Request changes or add full text files to a record
Repository staff actions (login required)
 |
View Item |
