Skip to content Skip to navigation
University of Warwick
  • Study
  • |
  • Research
  • |
  • Business
  • |
  • Alumni
  • |
  • News
  • |
  • About

University of Warwick
Publications service & WRAP

Highlight your research

  • WRAP
    • Home
    • Search WRAP
    • Browse by Warwick Author
    • Browse WRAP by Year
    • Browse WRAP by Subject
    • Browse WRAP by Department
    • Browse WRAP by Funder
    • Browse Theses by Department
  • Publications Service
    • Home
    • Search Publications Service
    • Browse by Warwick Author
    • Browse Publications service by Year
    • Browse Publications service by Subject
    • Browse Publications service by Department
    • Browse Publications service by Funder
  • Help & Advice
University of Warwick

The Library

  • Login
  • Admin

Not all anchors are created equal

Tools
- Tools
+ Tools

Sugden, Robert, Zheng, Jiwei and Zizzo, Daniel John (2013) Not all anchors are created equal. Journal of Economic Psychology, Volume 39 . pp. 21-31. doi:10.1016/j.joep.2013.06.008 ISSN 0167-4870.

[img]
Preview
PDF
WRAP_1-s2.0-S0167487013000834-main.pdf - Published Version - Requires a PDF viewer.
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (875Kb) | Preview
Official URL: http://dx.doi.org/10.1016/j.joep.2013.06.008

Request Changes to record.

Abstract

We investigate the effects of a range of different types of anchor on WTP and WTA valuations of familiar consumer products, elicited through individuals’ buying or selling decisions at given prices. We find anchoring effects only when the anchor value is framed as a plausible price for the good for which the individual is a potential buyer or seller. Anchoring effects are stronger for WTA than for WTP. We conclude that anchoring effects can affect market behaviour, but that not all anchors are effective.

Item Type: Journal Article
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Social Sciences > Warwick Business School > Behavioural Science
Faculty of Social Sciences > Warwick Business School
Library of Congress Subject Headings (LCSH): Economics -- Psychological aspects, Consumption (Economics)
Journal or Publication Title: Journal of Economic Psychology
Publisher: Elsevier BV
ISSN: 0167-4870
Official Date: December 2013
Dates:
DateEvent
December 2013Published
9 July 2013Available
30 June 2013Accepted
22 December 2012Submitted
Volume: Volume 39
Page Range: pp. 21-31
DOI: 10.1016/j.joep.2013.06.008
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 29 December 2015
Date of first compliant Open Access: 29 December 2015
Funder: Economic and Social Research Council (Great Britain) (ESRC), University of East Anglia
Grant number: RES-578-28-0002 (ESRC)

Request changes or add full text files to a record

Repository staff actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics

twitter

Email us: wrap@warwick.ac.uk
Contact Details
About Us