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Reversed servitization paths : a case analysis of two manufacturers
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Finne, Max, Brax, Saara and Holmström, Jan (2013) Reversed servitization paths : a case analysis of two manufacturers. Service Business, 7 (4). pp. 513-537. doi:10.1007/s11628-013-0182-1 ISSN 1862-8516.
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Official URL: http://dx.doi.org/10.1007/s11628-013-0182-1
Abstract
The literature on service business in manufacturing companies posits that manufacturers “servitize” by increasing the proportion of services offered. This study presents two paths that are contrary to such forward-unidirectional servitization, indicating “reversed servitization.” In the first case, a capital goods manufacturer lost visibility to its installed base due to evolving product technology. We use the case of photocopier manufacturer Xerox to support our findings; a regulation change forced Xerox to move from a service-based toward a product-based business model. We thus propose that influencing environmental factors need to be researched and that the literature of organizational ecology may serve as a complementary perspective.
Item Type: | Journal Article | ||||||||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor | ||||||||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Operations Management Faculty of Social Sciences > Warwick Business School |
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Library of Congress Subject Headings (LCSH): | Manufacturing industries | ||||||||||
Journal or Publication Title: | Service Business | ||||||||||
Publisher: | Springer | ||||||||||
ISSN: | 1862-8516 | ||||||||||
Official Date: | December 2013 | ||||||||||
Dates: |
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Volume: | 7 | ||||||||||
Number: | 4 | ||||||||||
Number of Pages: | 25 | ||||||||||
Page Range: | pp. 513-537 | ||||||||||
DOI: | 10.1007/s11628-013-0182-1 | ||||||||||
Status: | Peer Reviewed | ||||||||||
Publication Status: | Published | ||||||||||
Access rights to Published version: | Restricted or Subscription Access |
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