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Exploring problem-framing through behavioural heuristics
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Lockton, Dan, Harrison, David, Cain, Rebecca, Stanton, Neville A. and Jennings, P. A. (2013) Exploring problem-framing through behavioural heuristics. International Journal of Design, 7 (1). pp. 37-53.
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Official URL: http://www.ijdesign.org/ojs/index.php/IJDesign/art...
Abstract
Design for behaviour change aims to influence user behaviour, through design, for social or environmental benefit. Understanding and modelling human behaviour has thus come within the scope of designers ’ work, as in interaction design, service design and user experience design more generally. Diverse approaches to how to model users when seeking to influence behaviour can result in many possible strategies, but a major challenge for the field is matching appropriate design strategies to particular behaviours (Zachrisson & Boks, 2012). In this paper, we introduce and explore behavioural heuristics as a way of framing problem-solution pairs (Dorst & Cross, 2001) in terms of simple rules. These act as a ‘common language ’ between insights from user research and design principles and techniques, and draw on ideas from human factors, behavioural economics, and decision research. We introduce the process via a case study on interaction with office heating systems, based on interviews with 16 people. This is followed by worked examples in the ‘other direction’, based on a workshop held at the Interaction ’12 conference, extracting heuristics from existing systems designed to influence user behaviour, to illustrate both ends of a possible design process using heuristics.
Item Type: | Journal Article | ||||||||
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Subjects: | T Technology > TA Engineering (General). Civil engineering (General) | ||||||||
Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||||||
Library of Congress Subject Headings (LCSH): | Engineering design | ||||||||
Journal or Publication Title: | International Journal of Design | ||||||||
Official Date: | 25 April 2013 | ||||||||
Dates: |
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Volume: | 7 | ||||||||
Number: | 1 | ||||||||
Number of Pages: | 17 | ||||||||
Page Range: | pp. 37-53 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||
Date of first compliant deposit: | 31 March 2016 | ||||||||
Date of first compliant Open Access: | 31 March 2016 | ||||||||
Funder: | Technology Strategy Board (Great Britain) |
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