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Representing the customer : the role of marketing in design, technology, and manufacturing/engineering
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Ng, Irene C. L. and Wakenshaw, Susan Y. L. (2012) Representing the customer : the role of marketing in design, technology, and manufacturing/engineering. In: AMA SERVSIG, International service research conference, Helsinki, Finland, 7-9 Jun 2012
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Item Type: | Conference Item (Lecture) | ||||
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Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Official Date: | 2012 | ||||
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Status: | Peer Reviewed | ||||
Conference Paper Type: | Lecture | ||||
Title of Event: | AMA SERVSIG, International service research conference | ||||
Type of Event: | Conference | ||||
Location of Event: | Helsinki, Finland | ||||
Date(s) of Event: | 7-9 Jun 2012 |
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