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Retailer as cultural intermediary : consumer–store relationships
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Woodruffe-Burton, Helen and Wakenshaw, Susan Y. L. (2010) Retailer as cultural intermediary : consumer–store relationships. In: Academy of Marketing Conference, Coventry, UK, 6-8 Jul 2010
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Item Type: | Conference Item (Lecture) | ||||
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Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||
Official Date: | 2010 | ||||
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Status: | Peer Reviewed | ||||
Conference Paper Type: | Lecture | ||||
Title of Event: | Academy of Marketing Conference | ||||
Type of Event: | Conference | ||||
Location of Event: | Coventry, UK | ||||
Date(s) of Event: | 6-8 Jul 2010 | ||||
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