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A review of the nonmarket strategy literature : toward a multi-theoretical integration
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Mellahi, Kamel, Frynas, G., Sun, P and Siegel, D. (2015) A review of the nonmarket strategy literature : toward a multi-theoretical integration. Journal of Management, 42 (1). pp. 143-173. doi:10.1177/0149206315617241 ISSN 0149-2063.
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Official URL: http://dx.doi.org/10.1177/0149206315617241
Abstract
Two parallel strands of nonmarket strategy research have emerged that are largely in isolation. One strand examines strategic corporate social responsibility (CSR) and the other examines corporate political activity (CPA), even though there is an overlap between the social and political aspects of corporate strategies. In this paper, we review and synthesize strategic CSR and CPA research published in top-tier and specialized academic journals between 2000 and 2014. Specifically, we (a) review the literature on the link between nonmarket strategy and organizational performance; (b) identify the mechanisms through which nonmarket strategy influences organizational performance; (c) integrate and synthesize the two strands – strategic CSR and CPA – of the literature; and (d) develop a multi-theoretical framework for improving our understanding of the effects of nonmarket strategy on organizational performance. We conclude by outlining a research agenda for future theoretical and empirical studies on the impact of nonmarket strategy on organizational outcomes.
Item Type: | Journal Article | ||||||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School |
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Library of Congress Subject Headings (LCSH): | Social responsibility of business, Conglomerate corporations -- Political activity, Business planning | ||||||||
Journal or Publication Title: | Journal of Management | ||||||||
Publisher: | Sage Publications Ltd. | ||||||||
ISSN: | 0149-2063 | ||||||||
Official Date: | 7 December 2015 | ||||||||
Dates: |
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Volume: | 42 | ||||||||
Number: | 1 | ||||||||
Page Range: | pp. 143-173 | ||||||||
DOI: | 10.1177/0149206315617241 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||
Date of first compliant deposit: | 31 May 2016 | ||||||||
Date of first compliant Open Access: | 31 May 2016 | ||||||||
Funder: | Guo jia zi ran ke xue ji jin wei yuan hui (China) [National Natural Science Foundation of China] (NSFC) | ||||||||
Grant number: | 71102014 | ||||||||
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