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Kotler, Philip and Armstrong, Gary and Harris, Lloyd C. and Piercy, Nigel F., eds. (2013) Principles of marketing. Harlow, England : Pearson. ISBN 9780273742975
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Official URL: http://www.worldcat.org/oclc/827266804
Item Type: | Book | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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Publisher: | Pearson | ||||
Place of Publication: | Harlow, England | ||||
ISBN: | 9780273742975 | ||||
Editor: | Kotler, Philip and Armstrong, Gary and Harris, Lloyd C. and Piercy, Nigel F. | ||||
Official Date: | 2013 | ||||
Dates: |
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Number of Pages: | 683 | ||||
Publication Status: | Published | ||||
Description: | 6th European edition |
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