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Principles of marketing

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Kotler, Philip and Armstrong, Gary and Harris, Lloyd C. and Piercy, Nigel F., eds. (2013) Principles of marketing. Harlow, England : Pearson. ISBN 9780273742975

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Official URL: http://www.worldcat.org/oclc/827266804

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Item Type: Book
Divisions: Faculty of Social Sciences > Warwick Business School > Marketing Group
Faculty of Social Sciences > Warwick Business School
Publisher: Pearson
Place of Publication: Harlow, England
ISBN: 9780273742975
Editor: Kotler, Philip and Armstrong, Gary and Harris, Lloyd C. and Piercy, Nigel F.
Official Date: 2013
Dates:
DateEvent
2013Published
Number of Pages: 683
Publication Status: Published
Description:

6th European edition

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