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Kotler, Philip and Armstrong, Gary and Harris, Lloyd C. and Piercy, Nigel F., eds. (2013) Principles of marketing. Harlow, England : Pearson. ISBN 9780273742975
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Official URL: http://www.worldcat.org/oclc/827266804
| Item Type: | Book | ||||
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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| Publisher: | Pearson | ||||
| Place of Publication: | Harlow, England | ||||
| ISBN: | 9780273742975 | ||||
| Editor: | Kotler, Philip and Armstrong, Gary and Harris, Lloyd C. and Piercy, Nigel F. | ||||
| Official Date: | 2013 | ||||
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| Number of Pages: | 683 | ||||
| Publication Status: | Published | ||||
| Description: | 6th European edition |
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