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The influence of immersion on product placement effectiveness : a synthesis and review of product placement in traditional and digital media
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Ansons, Tamara, Wang, F. and Leboe, J. P. (2011) The influence of immersion on product placement effectiveness : a synthesis and review of product placement in traditional and digital media. In: Eastin, M. S. and Daugherty, T. and Burns, N. M., (eds.) Handbook of research on digital media and advertising : user generated content consumption. Hershey, PA : Information Science Reference. ISBN 9781605667935
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Official URL: http://www.worldcat.org/oclc/682627840
| Item Type: | Book Item | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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| Publisher: | Information Science Reference | ||||
| Place of Publication: | Hershey, PA | ||||
| ISBN: | 9781605667935 | ||||
| Book Title: | Handbook of research on digital media and advertising : user generated content consumption | ||||
| Editor: | Eastin, M. S. and Daugherty, T. and Burns, N. M. | ||||
| Official Date: | 2011 | ||||
| Dates: |
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| Number of Pages: | 742 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
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