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Choice rules and accumulator networks
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Bhatia, Sudeep (2015) Choice rules and accumulator networks. Decision, 4 (3). pp. 146-170. doi:10.1037/dec0000038 ISSN 2325-9965.
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Official URL: http://dx.doi.org/10.1037/dec0000038
Abstract
This article presents a preference accumulation model that can be used to implement a number of different multi-attribute heuristic choice rules, including the lexicographic rule, the majority of confirming dimensions (tallying) rule and the equal weights rule. The proposed model differs from existing accumulators in terms of attribute representation: Leakage and competition, typically applied only to preference accumulation, are also assumed to be involved in processing attribute values. This allows the model to perform a range of sophisticated attribute-wise comparisons, including comparisons that compute relative rank. The ability of a preference accumulation model composed of leaky competitive networks to mimic symbolic models of heuristic choice suggests that these 2 approaches are not incompatible, and that a unitary cognitive model of preferential choice, based on insights from both these approaches, may be feasible. (PsycINFO Database Record (c) 2017 APA, all rights reserved)
Item Type: | Journal Article | ||||||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Behavioural Science Faculty of Social Sciences > Warwick Business School |
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Library of Congress Subject Headings (LCSH): | Decision making, Heuristic, Decision making -- Computer simulation, Economics | ||||||||
Journal or Publication Title: | Decision | ||||||||
Publisher: | American Psychological Association | ||||||||
ISSN: | 2325-9965 | ||||||||
Official Date: | 27 July 2015 | ||||||||
Dates: |
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Volume: | 4 | ||||||||
Number: | 3 | ||||||||
Page Range: | pp. 146-170 | ||||||||
DOI: | 10.1037/dec0000038 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||
Date of first compliant deposit: | 14 January 2016 | ||||||||
Date of first compliant Open Access: | 1 February 2016 |
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