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The exploitation of a multidisciplinary approach in studying the R&D/marketing interface with some empirical evidence
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Wang, Qing (1996) The exploitation of a multidisciplinary approach in studying the R&D/marketing interface with some empirical evidence. International Journal of Technology Management, 11 (3-4). pp. 369-379. doi:10.1504/IJTM.1996.025439 ISSN 0267-5730.
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Official URL: http://dx.doi.org/10.1504/IJTM.1996.025439
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
Journal or Publication Title: | International Journal of Technology Management | ||||
Publisher: | Inderscience Publishers | ||||
ISSN: | 0267-5730 | ||||
Official Date: | 1996 | ||||
Dates: |
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Volume: | 11 | ||||
Number: | 3-4 | ||||
Page Range: | pp. 369-379 | ||||
DOI: | 10.1504/IJTM.1996.025439 | ||||
Status: | Peer Reviewed |
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