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The anti-planner's tactics to thwart planning initiation
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Harris, Lloyd C. (1996) The anti-planner's tactics to thwart planning initiation. Journal of Strategic Marketing, 4 (4). pp. 239-253. doi:10.1080/09652549600000007 ISSN 0965-254X.
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Official URL: http://dx.doi.org/10.1080/09652549600000007
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Journal of Strategic Marketing | ||||
Publisher: | Routledge | ||||
ISSN: | 0965-254X | ||||
Official Date: | 1996 | ||||
Dates: |
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Volume: | 4 | ||||
Number: | 4 | ||||
Page Range: | pp. 239-253 | ||||
DOI: | 10.1080/09652549600000007 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published |
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