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Cultural obstacles to market orientation
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Harris, Lloyd C. (1996) Cultural obstacles to market orientation. Journal of Marketing Practice: Applied Marketing Science, 2 (4). pp. 36-52. doi:10.1108/EUM0000000004135 ISSN 1355-2538.
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Official URL: http://dx.doi.org/10.1108/EUM0000000004135
Item Type: | Journal Article |
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Divisions: | Faculty of Social Sciences > Warwick Business School |
Journal or Publication Title: | Journal of Marketing Practice: Applied Marketing Science |
Publisher: | Emerald Group Pub |
ISSN: | 1355-2538 |
Official Date: | 1996 |
Volume: | 2 |
Number: | 4 |
Page Range: | pp. 36-52 |
DOI: | 10.1108/EUM0000000004135 |
Status: | Peer Reviewed |
Publication Status: | Published |
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