Radaelli, Giovanni, Dal Molin, Martina, Lettieri, Emanuele and Masella, Cristina (2014) Promoting a new Practice in hospitals : a qualitative comparative analysis of alternative designs. International Journal of Public Administration, 37 (6). pp. 376-387. doi:10.1080/01900692.2013.858352 ISSN 0190-0692.

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Abstract

Hospitals often fail to implement new practices due to an inability to promote their use among professionals. How effective promotion can be designed and organized remains unclear, however. The present work addresses this question by investigating the implementation of a cardiologic telesurveillance system in 12 hospitals. Despite an identical technology and unproblematic installation, only in five cases full implementation was achieved. Four promotion strategies—focused on a different combination of three aspects (planning, team involvement, and hero innovation)—were identified through case studies. Qualitative comparative analysis was then employed to identify three alternative strategies for effective promotion.

Item Type:	Journal Article
Divisions:	Faculty of Social Sciences > Warwick Business School > Entrepreneurship, Innovation & Management Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	International Journal of Public Administration
Publisher:	Taylor & Francis Inc.
ISSN:	0190-0692
Official Date:	2014
Dates:	Date Event 2014 Published 28 April 2014 Available
Volume:	37
Number:	6
Page Range:	pp. 376-387
DOI:	10.1080/01900692.2013.858352
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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