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Keyboard warriors in cyberfights : conflict in online communities of consumption and its effects on community resources
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Sibai, Olivier, de Valck, Kristine, Farrell, Andrew M. and Rudd, John M. (2014) Keyboard warriors in cyberfights : conflict in online communities of consumption and its effects on community resources. Advances in Consumer Research, 42 . pp. 685-686. NA-42. ISSN 0098-9258.
An open access version can be found in:
Official URL: http://www.acrwebsite.org/volumes/v42/acr_v42_1743...
Abstract
Conflicts are very common in Online Consumption Communities (OCC) and prior research indicates contradictory effects on community-related outcomes. We find via qualitative investigation that two types of conflicts operate, with opposing effects. This research builds knowledge of OCC conflict and value formation, helping to better manage heterogeneity in OCC.
| Item Type: | Journal Article | ||||
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | Advances in Consumer Research | ||||
| Publisher: | Association for Consumer Research | ||||
| ISSN: | 0098-9258 | ||||
| Editor: | Cotte, June and Wood, Stacy | ||||
| Official Date: | 2014 | ||||
| Dates: |
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| Volume: | 42 | ||||
| Page Range: | pp. 685-686 | ||||
| Article Number: | NA-42 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Open Access (Creative Commons) | ||||
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| Open Access Version: |
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