The Library
Leading business by design
Tools
Tools
Tools
Micheli, P., ed. (2013) Leading business by design. London: Design Council.
Research output not available from this repository.
Request-a-Copy directly from author or use local Library Get it For Me service.
Official URL: http://www.designcouncil.org.uk/resources/report/l...
Abstract
Design is now firmly on the business agenda. No longer the cherry onthe cake for high-end goods and luxury brands, over the past decade it has gained relevance for the way organisations are structured, how they operate and how they think. An increasing number are starting to use design strategically – to differentiate themselves from the competition, to launch new brands and strengthen existing ones, and to inform strategic choices. There is already considerable evidence for design acting as a mechanism for business growth and innovation.
| Item Type: | Book | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School > Operations Management Faculty of Social Sciences > Warwick Business School |
||||
| Publisher: | Design Council | ||||
| Place of Publication: | London | ||||
| Editor: | Micheli, P. | ||||
| Official Date: | 20 June 2013 | ||||
| Dates: |
|
||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Open Access (Creative Commons) | ||||
| Description: | Publication sponsored by the Design Council, UK. |
Request changes or add full text files to a record
Repository staff actions (login required)
 |
View Item |
