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Gendered work meets gendered goods : selling and service in clothing retail
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Pettinger, Lynne (2005) Gendered work meets gendered goods : selling and service in clothing retail. Gender, Work and Organization, 12 (5). pp. 460-478. doi:DOI: 10.1111/j.1468-0432.2005.00284.x ISSN 0968-6673.
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Official URL: http://dx.doi.org/10.1111/j.1468-0432.2005.00284.x
Abstract
This article explores the way retail work entails a complex form of gender- ing. Three distinct, but related, forms of gendering interweave in this sec- tor of the service economy. These are the gendering of the work tasks, the gendered structure of the occupation and the gender of the retail environ- ment. Using insights from the sociology of consumption and expanding the notion of aesthetic labour to incorporate insights from Bourdieu’s soci- ology, the article explores how retail workers manifest particular forms of gendered embodiment, enacting a different sort of feminine performance according to the brand strategies of the organization they are employed in. The gendered objects of consumption are thus shown to be critical to understanding the nature of retail service work.
Item Type: | Journal Article | ||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce H Social Sciences > HM Sociology H Social Sciences > HQ The family. Marriage. Woman |
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Divisions: | Faculty of Social Sciences > Sociology | ||||
Journal or Publication Title: | Gender, Work and Organization | ||||
Publisher: | Wiley-Blackwell Publishing Ltd. | ||||
ISSN: | 0968-6673 | ||||
Official Date: | September 2005 | ||||
Dates: |
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Volume: | 12 | ||||
Number: | 5 | ||||
Page Range: | pp. 460-478 | ||||
DOI: | DOI: 10.1111/j.1468-0432.2005.00284.x | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access | ||||
Funder: | Economic and Social Research Council (Great Britain) (ESRC) |
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