Pettinger, Lynne (2005) Gendered work meets gendered goods : selling and service in clothing retail. Gender, Work and Organization, 12 (5). pp. 460-478. doi:DOI: 10.1111/j.1468-0432.2005.00284.x ISSN 0968-6673.

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Abstract

This article explores the way retail work entails a complex form of gender- ing. Three distinct, but related, forms of gendering interweave in this sec- tor of the service economy. These are the gendering of the work tasks, the gendered structure of the occupation and the gender of the retail environ- ment. Using insights from the sociology of consumption and expanding the notion of aesthetic labour to incorporate insights from Bourdieu’s soci- ology, the article explores how retail workers manifest particular forms of gendered embodiment, enacting a different sort of feminine performance according to the brand strategies of the organization they are employed in. The gendered objects of consumption are thus shown to be critical to understanding the nature of retail service work.

Item Type:	Journal Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce H Social Sciences > HM Sociology H Social Sciences > HQ The family. Marriage. Woman
Divisions:	Faculty of Social Sciences > Sociology
Journal or Publication Title:	Gender, Work and Organization
Publisher:	Wiley-Blackwell Publishing Ltd.
ISSN:	0968-6673
Official Date:	September 2005
Dates:	Date Event September 2005 Published
Volume:	12
Number:	5
Page Range:	pp. 460-478
DOI:	DOI: 10.1111/j.1468-0432.2005.00284.x
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
Funder:	Economic and Social Research Council (Great Britain) (ESRC)

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