Pettinger, Lynne (2005) Representing shop work : a dual ethnography. Qualitative Research, 5 (3). pp. 347-364. doi:10.1177/1468794105054459 ISSN 1468-7941.

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Abstract

The post-structuralist focus on text and the production of text has recently produced a ‘crisis of representation’ for ethnography. This article argues that questions of representation are best engaged with while the researcher is in the field, gathering data. The argument is explored with reference to a dual ethnography of customer service work whereby the competing roles of worker and customer are acknowledged and incorporated into the research design through period spent observing as a worker and as a shopper. Researching customer service work as a worker and as a shopper reflects how claims to representation are contingent on the social role taken by the researcher. The implications of this for discussions of insider and outsider status and reflexivity are considered.

Item Type:	Journal Article
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology
Divisions:	Faculty of Social Sciences > Sociology
Journal or Publication Title:	Qualitative Research
Publisher:	Sage Publications Ltd.
ISSN:	1468-7941
Official Date:	2005
Dates:	Date Event 2005 Published
Volume:	5
Number:	3
Page Range:	pp. 347-364
DOI:	10.1177/1468794105054459
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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