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Wiley encyclopedia of management : marketing
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Lee, Nick and Farrell, Andrew, eds. (2014) Wiley encyclopedia of management : marketing. Wiley. ISBN 9781119972518
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Official URL: http://www.worldcat.org/oclc/885296837
| Item Type: | Book | ||||
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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| Publisher: | Wiley | ||||
| ISBN: | 9781119972518 | ||||
| Editor: | Lee, Nick and Farrell, Andrew | ||||
| Official Date: | September 2014 | ||||
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| Volume: | 9 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
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