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Rudd, John M., Shepherd, Neil and Lee, Nick (2014) Strategic marketing and e-business. In: Martinez-Lopez, F., (ed.) Handbook of Strategic e-Business Management. Progress in IS . Berlin, Heidelberg: Springer, pp. 309-324. ISBN 9783642397479
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Official URL: http://www.worldcat.org/oclc/867077910
| Item Type: | Book Item | ||||||
|---|---|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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| Series Name: | Progress in IS | ||||||
| Publisher: | Springer | ||||||
| Place of Publication: | Berlin, Heidelberg | ||||||
| ISBN: | 9783642397479 | ||||||
| Book Title: | Handbook of Strategic e-Business Management | ||||||
| Editor: | Martinez-Lopez, F. | ||||||
| Official Date: | 2014 | ||||||
| Dates: |
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| Page Range: | pp. 309-324 | ||||||
| Status: | Peer Reviewed | ||||||
| Publication Status: | Published | ||||||
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