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Creating research collaboration among the global community of sales scholars : key takeaways from the 2013 AMA faculty consortium
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Moncrief, William C., Marshall, Greg W., Lee, Nick and Cron, William L. (2014) Creating research collaboration among the global community of sales scholars : key takeaways from the 2013 AMA faculty consortium. Journal of Personal Selling & Sales Management, 34 (3). pp. 232-239. doi:10.1080/08853134.2014.905748 ISSN 0885-3134.
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Official URL: http://dx.doi.org/10.1080/08853134.2014.905748
Abstract
Within the contemporary business milieu, the discipline of selling and sales management has taken on a more prominent role in recent years. Myriad factors have contributed to the rise of interest in sales including globalization, technology, more sophisticated analytical approaches and new opportunities for co-creation of value between organizations and their customers. Over the past three decades, seven faculty consortia in sales have served as milestones to document the progress of the field, particularly the evolution of academic research. This article provides key takeaways from the most recent American Marketing Association (AMA) Faculty Consortium in Selling and Sales Management, which had the overarching goal of fostering new opportunities for building intercontinental research teams to effectively address the substantive issues for the future of the field.
Item Type: | Journal Article | ||||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Journal of Personal Selling & Sales Management | ||||||
Publisher: | Routledge | ||||||
ISSN: | 0885-3134 | ||||||
Official Date: | 14 April 2014 | ||||||
Dates: |
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Volume: | 34 | ||||||
Number: | 3 | ||||||
Page Range: | pp. 232-239 | ||||||
DOI: | 10.1080/08853134.2014.905748 | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Access rights to Published version: | Restricted or Subscription Access |
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