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The brain in business : the case for organisational cognitive neuroscience?
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Senior, Carl, Lee, Nick and Butler, Michael (2008) The brain in business : the case for organisational cognitive neuroscience? Nature Precedings . doi:10.1038/npre.2008.2159.1 ISSN 1756-0357.
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Official URL: http://dx.doi.org/10.1038/npre.2008.2159.1
Abstract
The application of cognitive neuroscientific techniques to understanding social behaviour has resulted in many discoveries. Yet advocates of the ‘social cognitive neuroscience’ approach maintain that it suffers from a number of limitations. The most notable of these is its distance from any form of real-world applicability. One solution to this limitation is ‘Organisational Cognitive Neuroscience’ – the study of the cognitive neuroscience of human behaviour in, and in response to, organizations. Given that all of us will spend most of our lives in some sort of work related organisation, organisational cognitive neuroscience allows us to examine the cognitive underpinnings of social behaviour that occurs in what may be our most natural ecology. Here we provide a brief overview of this approach, a definition and also some possible questions that the new approach would be best suited to address.
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Nature Precedings | ||||
Publisher: | Nature Publishing Group | ||||
ISSN: | 1756-0357 | ||||
Official Date: | 2008 | ||||
Dates: |
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DOI: | 10.1038/npre.2008.2159.1 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published |
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