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A manifesto for neuromarketing science
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Senior, Carl and Lee, Nick (2008) A manifesto for neuromarketing science. Journal of Consumer Behaviour, 7 (4-5). pp. 263-271. doi:10.1002/cb.250 ISSN 14720817.
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Official URL: http://dx.doi.org/10.1002/cb.250
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Journal of Consumer Behaviour | ||||
Publisher: | John Wiley & Sons Ltd. | ||||
ISSN: | 14720817 | ||||
Official Date: | 2008 | ||||
Dates: |
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Volume: | 7 | ||||
Number: | 4-5 | ||||
Page Range: | pp. 263-271 | ||||
DOI: | 10.1002/cb.250 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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