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The effects of external linkages on new product innovativeness : an examination of moderating and mediating influences
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Shu, Shih‐Tung, Wong, Veronica and Lee, Nick (2005) The effects of external linkages on new product innovativeness : an examination of moderating and mediating influences. Journal of Strategic Marketing, 13 (3). pp. 199-218. doi:10.1080/09652540500171373 ISSN 0965-254X.
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Official URL: http://dx.doi.org/10.1080/09652540500171373
Abstract
Our study of 116 new product development projects in Taiwanese Information Technology (IT) firms show that horizontal linkages more strongly impact on new product innovativeness than vertical linkages. The firm's learning ability or absorptive capacity increases new product innovativeness. It also moderates the impacts of corporate and research institute linkages on new product innovativeness. Moreover, we confirm that knowledge gains mediate the positive impacts of absorptive capacity and external linkages on new product innovativeness.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing Group Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | Journal of Strategic Marketing | ||||
| Publisher: | Routledge | ||||
| ISSN: | 0965-254X | ||||
| Official Date: | 2005 | ||||
| Dates: |
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| Volume: | 13 | ||||
| Number: | 3 | ||||
| Page Range: | pp. 199-218 | ||||
| DOI: | 10.1080/09652540500171373 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
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