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Editorial – Marketing Strategy : a history of the next decade
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Rudd, John M. and Morgan, Robert (2003) Editorial – Marketing Strategy : a history of the next decade. Journal of Strategic Marketing, 11 (3). pp. 161-164. doi:10.1080/0965254032000133430 ISSN 0965-254X.
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Official URL: http://dx.doi.org/10.1080/0965254032000133430
Item Type: | Journal Article | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
Journal or Publication Title: | Journal of Strategic Marketing | ||||
Publisher: | Routledge | ||||
ISSN: | 0965-254X | ||||
Official Date: | 2003 | ||||
Dates: |
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Volume: | 11 | ||||
Number: | 3 | ||||
Page Range: | pp. 161-164 | ||||
DOI: | 10.1080/0965254032000133430 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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